We love Amazon for a number of reasons:

1. In our part of the world, many products are hard to find. On Amazon everything is at our fingertips.
2. We subscribe to Amazon Prime which gives us free shipping on almost everything we buy. Amazon Prime also gives us free movies on demand. that feature alone pays for the entire subscription.
3. We subscribe to products we use routinely. We predictably consume a large container of Whey protein every two months. Amazon automatically delivers one every two months and gives us a discount for getting the product on the subscription program.
4. Amazon stands up for customers whenever there is a problem with a vendor. I had a very rare negative experience with a vendor selling through Amazon. I complained to the vendor and did not get a result. I complained to Amazon and got instant results including a phone call from the vendor asking if everything was now OK and if it was he asked me to contact Amazon immediately to get him out of hot water.
5. Almost anything purchased through Amazon can be returned in the first 30 days. The same product from other vendors can be painful or expensive to return.
6. Gift giving is convenient and cost saving. If you have Amazon Prime, you will get two day shipping for free to send gifts anywhere n the United States. Shipping can double the cost of a gift if you purchase elsewhere. We keep an address book on Amazon containing all the people we routinely send gifts to. We can select, pay for and ship a gift in seconds.
7. We have been buying a lot of things from Amazon for a long time now and they have stood the test of time.